Jayraj Sumanbhai Shah, born on September 24, 1966, in Rajkot, Gujarat, India, is a visionary entrepreneur whose life exemplifies perseverance, ethical leadership, and a profound commitment to innovation and societal service. Raised in a modest family, Mr. Shah was deeply influenced by his father, a first-generation businessman who transformed Atika Rubber Mills Pvt. Ltd. from a minority stake to full ownership through 22 years of dedication. This paternal legacy instilled in him core values of integrity, humility, learning from setbacks, and the philosophy of Karma—emphasizing hard work, self-reliance, and building enduring legacies over fleeting gains.

A graduate with a B.Sc. in Physics from Saurashtra University's H. & H.B. Kotak Institute of Science (1983-1986), Mr. Shah complemented his scientific education with technological upgradation. His entrepreneurial spirit ignited early; in 1983, at age 16, he founded Carryplast as its Proprietor, gaining foundational experience in trading and operations. This paved the way for his role as Managing Partner at Elasto Polymer Processors, where he specialized in technical oversight and customer delivery.

In 2006, Mr. Shah co-founded EPP Composites Pvt. Ltd. (formerly Elasto Polymer Processors (Guj.) Pvt. Ltd.) in Rajkot, assuming the mantle of Director. Over nearly four decades, he has expanded his influence across multiple enterprises, including Atika Rubber Mills Pvt. Ltd., Asiatic Logistics, Atika EPC Projects Private Limited, Oceanides Enviro Solutions Private Limited, and others. With a Director Identification Number (DIN) of 00034964, he has directed multiple companies over 43 years, amassing a group turnover exceeding 500 Crore INR (approximately 60 million USD). Mr. Shah's personal philosophy centers on fostering knowledge-based organizations with open-door policies, embracing system-based economies, and driving continual innovation. He envisions businesses that specialize in project-based turnkey solutions, deliver diversified quality products—particularly in composites—and ensure customer delight through ethical relationships. His ultimate goal is to serve the nation, industry and society with joy and renunciation, while nurturing satisfied, empowered teams.

His extraordinary contributions have earned him prestigious accolades, including the Outstanding Stalwart in Indian Composites Award from the Telangana Composite Manufacturing Association in 2023 for lifelong dedication to the industry; the Entrepreneurship Award at the Emerging India Awards in Macau, presented by ICICI Bank and CNBC-TV18 in 2010; victory in CNBC Awaaz's Chhota Business Bade Sapne in 2010, triumphing over 4,000 entrepreneurs; and the Rotary Club of Rajkot Greater Award in 2017 for business innovation and selfless community service. As a two-term Chairman of the Confederation of Indian Industry (CII) – Western Gujarat Region, he has championed regional growth, industrial collaboration, and societal progress.

A passionate advocate for education and talent development, Mr. Shah collaborates with institutions like IIT Hyderabad, IIT Gandhinagar, and CIPET, offering mentorship, internships, and resources to inspire future innovators. Residing in Rajkot, he continues to lead with curiosity, generosity, and an unyielding drive, positioning himself as a catalyst for sustainable, ethical advancement in business and beyond.